IMPLIKATUR PERCAKAPAN DALAM IKLA IMPLIKATUR PERCAKAPAN DALAM IKLAN KARTU PERDANA TELKOMSEL KAJIAN PRAGMATIK

IMPLIKATUR PERCAKAPAN DALAM IKLAN KARTU PERDANA TELKOMSEL KAJIAN PRAGMATIK

Abstrak

Abstract

This study aims to describe and explain the types and function of implicatures contained in Telkomsel prime card advertisements. The type of research used descriptive qualitative. The results showed: (1) The types consist of conversational implicatures contained in Telkomsel SIM card advertisements were conventional and non-conventional conversational implicatures, (2) The function of conversational implicatures contained in Telkomsel SIM card advertisements was to determine the form of conventional and non-conventional implicatures in the advertisement.